Social CRM: Ground zero for Enterprise 2.0 in 2010

Larry Chien    Social CRM     CRM, Customer, Customer Relationship Management (CRM), Dion Hinchcliffe, Enterprise 2.0, Enterprise Software, Product Development, Social CRM, Social CRM Scenario, Software, 客户关系管理

By Dion Hinchcliffe | February 3, 2010, 9:14am PST
source：http://www.zdnet.com/blog/hinchcliffe/social-crm-ground-zero-for-enterprise-20-in-2010/1194

Summary: There’s been some debate recently on whether Social CRM is part of the broader Enterprise 2.0 story. I try to answer the question and explore some of the latest thinking on social business and how it can help transform the customer relationship for real competitive advantage.
Social CRM是否是广义的Enterprise 2.0（企业2.0）的一部分？本文分享了Social Business方面的最新思考，以及它如何帮助转变客户关系以获得真正的竞争优势。

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Social Business Intelligence: Positioning a Strategic Lens on Opportunity

Larry Chien    Social BI     Dion Hinchcliffe, Social BI, 社会化商业智能

Harnessing Social Business Intelligence: Nine Strategic Uses

Larry Chien    Social BI     Enterprise 2.0, Social BI, Social Business, Social Computing

By Dion Hinchcliffe on August 22, 2011 1:20
source: http://www.ebizq.net/blogs/enterprise/2011/08/harnessing_social_business_int.php

Crowdcast Raises $6 Million For ‘Social Business Intelligence’ Solutions

Larry Chien    Social BI     Social Business Intelligence, 社会化商业智能

Source: http://techcrunch.com/2010/06/10/crowdcast-raises-6-million-for-social-business-intelligence-solutions/ 

Crowdcast, a provider of social business intelligence (SBI) solutions, has raised $6 million in Series A funding. The round was led by Menlo Ventures, with participation from Alsop-Louie Partners.
Crowdcast, 社会化商业智能解决方案提供商，最近获得A轮六百万美元融资。此轮投资由Menlo Ventures,领投，Alsop-Louie Partners也参与投资。

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Social Media Monitoring Concepts and Applications from IDEYA

Larry Chien    Social Media Monitoring     Social CRM, Social Media Engagement, Social Media Monitor, Social Media Monitoring, 社会化媒体监测

Larry Chien评论： 来自IDEYA咨询研究公司的对于社会化媒体监测概念和应用的框架图
Source: http://ideya.eu.com/reports.html

 
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[转]Evolution of New Social Media Channels.

Larry Chien    Social Media     Social Media, 社会化媒体

Larry Chien评论：继Forrester Research提出Earned Media，Owned Media，Paid Media的概念后，麦肯锡又提出了两种新的媒体类型：sold media（售方媒体），劫持式媒体(Hijacked Media)，请看来自ResonanceChina的文章：

source: http://www.resonancechina.com/2011/01/17/evolution-of-new-social-media-channels/
January 17, 2011 By Kyle read more

[转] Defining Earned, Owned And Paid Media

Larry Chien    Social Media     Social Media

Defining Earned Media, Owned Media and Paid Media
赢得媒体、自有媒体、和付费媒体的定义

Source: Forrest Research
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html read more

The 5 Levels of Social Media Engagement by TUVEL Communications

Larry Chien    Social Media Engagement     Social Media Engagement

5个层次的Social Media Engagement：Observing => Following => Engaging => Endorsing => Contributing

Source:  http://www.slideshare.net/tuvelcomms/the-5-levels-of-social-media-engagement by TUVEL Communications

The 5 Levels of Social Media Engagement by TUVEL Communications

 
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[分享] Social CRM: A virtuous circle of co-creation & collaboration

Larry Chien    Social CRM     SCRM, Social CRM

Social CRM：一种良性的共创&协同的循环
source: Implementing enterprise class Social CRM, Catriona Oldershaw, Managing Director, Synthesio UK, @CatrionaTweets

Social CRM: A virtuous circle of co-creation & collaboration

About Social Support

Larry Chien    Social Business     Social Support

What a Social Support Solution Can Do For Your Brand？
Source：Lithium

Social support is the use of social channels—forums, blogs, social networks, and other social media—to supplement or replace traditional customer service and support channels.
社会化支持是通过使用社会化渠道 – 论坛、博客、社交网络和其他社会化媒体来补充或替代传统的客户服务和支持渠道。

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