Social Media Monitoring Concepts and Applications from IDEYA

Larry Chien    Social Media Monitoring     Social CRM, Social Media Engagement, Social Media Monitor, Social Media Monitoring, 社会化媒体监测

Larry Chien评论： 来自IDEYA咨询研究公司的对于社会化媒体监测概念和应用的框架图
Source: http://ideya.eu.com/reports.html

source: http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services

1. Typical Communication Triggers

2. 产生conversation & activity streams，并进入各种Social Media Platforms（如博客、微博、论坛、视频分享、SNS等）

3. Social Media Monitoring工具，主要完成Listen和Measure/Analyze/Understand功能

• Information Retrieval: 通过爬虫/编译器（Crawler/Parser）获取社会化媒体平台的数据

• Data Processing: 如自然语言处理NLP，文本挖掘等

• Dashboard展现

4. Social CRM & Targeting：通过分析Profiles, Interactions, History, Transactions, Preferences, Customer Data等

5. 参考公司的Business Policies around Social Media Engagements

6. 进行Engagement & Response，参与沟通对话的角色主要包括：Companies，Institutes，Customers，Consumers，Competitors，Press等

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